Photos Loading
previous next
  • RENÉE C. BYER / rbyer@sacbee.com

    Trisha Rhomberg, left, holds a Mason jar of NV Pere Ventura Cava Rosé and Olivia Coelho hoists a mug of Allagash White beer at their bar in their new location.

  • RENÉE C. BYER / rbyer@sacbee.com

    Trisha Rhomberg, left, and Olivia Coelho, owners of Bows & Arrows, look over vintage clothing at the store, recently reopened at 1815 19th St.

  • RENÉE C. BYER / rbyer@sacbee.com

    A variety of rings, vintage and recent, are displayed on a piece of coral.

  • RENÉE C. BYER / rbyer@sacbee.com

    The patio at Bows & Arrows is spacious with hundreds of plants, a fountain and lots of benches and chairs. The back fence is a patchwork of old doors and windows.

  • RENÉE C. BYER / rbyer@sacbee.com

    The art gallery at Bows & Arrow serves as a passage from the retail area to the cafe/bar.

More Information

0 comments | Print

Midtown boutique gets a makeover with a move

Published: Sunday, Jul. 10, 2011 - 12:00 am | Page 1I
Last Modified: Tuesday, Jul. 19, 2011 - 10:13 am

The vintage clothing sold at Bows & Arrows Collective doesn't entirely belong in the present – and neither does the two hip owners' funky way of doing business.

Late in May, the midtown boutique relocated to a larger, 3,200-square-foot building on 19th Street (across from Safeway), which used to be home to a recording studio.

Friends and vintage fashionistas for eight years, Trisha Rhomberg and Olivia Coelho, are also both artists, though not necessarily starving.

The women are quick to point out the ambitious move was not a response to overwhelming sales.

"We were just barely holding on at the previous building," Coelho said. "We weren't able to focus on art and music as much as we would've liked."

At their former L Street location, the partners had to work against visual distractions like the cinderblock walls, meager lighting and "a spray-on popcorn ceiling ripped from the '70s," Coelho said.

The casual browsers also were a concern for Bows & Arrows. "We'd notice that they weren't really shopping," Coelho said.

The revamped space maintains its nurture of vintage clothing, with an artistic, tasteful twist.

Just past the shopping area, a sleek halogen-lit gallery with comfy tables and chairs unfolds into the final third of the expanded Bows & Arrows operation, a homey cafe that doubles some nights as a music venue.

In the back? A patio perfect for sipping a beverage or chatting with friends.

Each of the three components has its own unmistakable character, but without barriers.

"This absolutely mushroomed into a very mixed-use space," Coelho said.

"Which Sacramento didn't have," Rhomberg added. "The gallery showcases local emerging artists, plus we serve beer, wine and great food."

As Coelho says, the new-and-improved Bows serves "nice in a humble way."

Not pretentious. More at home.

Both owners hope these added features, particularly the full-service dining counter and lounge seating (with Wi-Fi), will attract a diverse crowd.

At the very least, Coelho sees the extras as helping with overhead costs and reducing clutter in the retail wing of Bows & Arrows, still her and Rhomberg's passion.

"Individual style is still important as well as being environmentally conscious. But 'vintage' is not synonymous with 'used,' " Rhomberg said. On this visit, she twirls in her geometric halter dress. "Notice the attention to the craftsmanship and detail. This could be 30 years old!" (The same age as Rhomberg herself. Coelho is 36.)

The retail space is smaller in the new digs, but Coelho and Rhomberg like that they're not "diluting" what's for sale. You'll still find jewelry from local artisans and that perfect clutch to go with the adorable '60s cocktail dress.

"We're doing the same amount of sales here as in the old store – which is great, because that doesn't include the bar and cafe," Coelho said.

It wasn't always a given that the made-over Bows & Arrows would include a profitable eatery.

The original plan was to serve just wine and beer, but that would have prevented minors from shopping and checking out the exhibits.

While noshing at Fat Face, a gourmet ice pop shop and lunch stop in Davis, Coelho marveled at the creative ingredients owner Jaymes Luu served in her sandwiches and frozen treats. (Think kaffir lime and avocado or kiwi mango.)

Luu was persuaded to bring her cuisine to the cafe at Bows. Her themes are: flavor, farm and fun.

The menu choices include a pulled pork sandwich with homemade barbecue sauce and coleslaw with a pickled carrot on the side.

"I'll be adding more refreshing items to the menu, like strawberry salsa and salmon paté," Luu said.

The bar offerings also will change with the seasons, with darker beers and heartier wines this fall.

Moving from L Street to 19th Street meant doing business with the city and its regulations.

Coelho said she was at her most frustrated when negotiating an entertainment permit. She said the city doesn't have a tiered system distinguishing between an action-packed nightclub and a relatively calm soirée at a gallery like hers.

"I understand the liability issue, but I still feel that the one permit doesn't properly define who we are as music venues," Coelho said.

So far, though, Bows & Arrows has succeeded at making ends meet – and then some.

On June 21 it hosted the Midtown Monthly Party, the first of many community events and concerts they plan to sponsor in-house and out of pocket.

Following that was their debut art showing on July 2.

One of the featured graphic designers, Melinda Arendt (along with her twin, Melissa), said that Bows & Arrows is "not stuffy, but a comfortable, relaxed, fun environment that you could hang out in all night long, if you wanted."

She said that Rhomberg took a small cut, that she constantly sells her and others' artwork on the Bows & Arrows website, and that she's "great about making up these projects that bring local artists together."

The overarching goal for Bows & Arrows, the owners said, is to fund and promote the local independent arts scene. They have a record label – Myth Lab – in the works, and some of their new staff are artists themselves.

"Our dream is to put money in the pockets of local artists and musicians, and for us to make just enough money to lead simple lives ourselves," Coelho said.

© Copyright The Sacramento Bee. All rights reserved.


Call The Bee's Ben Schenkel, (916) 321-1006. Bee staff writer Leigh Grogan contributed to this report.

Read more articles by Ben Schenkel



About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "Report Abuse" link below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "Report Abuse" link to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

• Don't flag other users' comments just because you don't agree with their point of view. Please only flag comments that violate these guidelines.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "Report Abuse" link to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them.

hide comments
Sacramento Bee Job listing powered by Careerbuilder.com
Quick Job Search
Buy
Used Cars
Dealer and private-party ads
Make:

Model:

Price Range:
to
Search within:
miles of ZIP

Advanced Search | 1982 & Older



Find 'n' Save Daily DealGet the Deal!

Local Deals