PACIFIC DIVISION
TEAM TO BEAT
Los Angeles Lakers: As long as guard Kobe Bryant has two 7-footers in the starting lineup, the Lakers will be tough to knock off.
PLAYER TO WATCH
Chris Paul, Los Angeles Clippers: Can the recently acquired point guard lead his new team to the playoffs and past the Lakers?
ROOKIE TO WATCH
Jimmer Fredette, Kings: One of the most popular college players in recent memory will attract plenty of attention this season.
COACH ON HOT SEAT
Mike Brown, Los Angeles Lakers: He's replacing one of the best ever Phil Jackson and has to worry about being the second-best team in the division.
BEST ARENA
Staples Center, Los Angeles: The home of the Lakers and Clippers is the newest in the division and revitalized downtown L.A.
NORTHWEST DIVISION
TEAM TO BEAT
Oklahoma City Thunder: Two seasons ago, they were the eighth seed in the playoffs. Is the Thunder ready win a championship?
PLAYER TO WATCH
Kevin Durant, Oklahoma City Thunder: This might be the season Durant wins league MVP if he elevates OKC to the top of the West.
ROOKIE TO WATCH
Ricky Rubio, Minnesota Timberwolves: More than two years after being drafted, the player who caught the world's attention in the 2008 Olympics will make his debut.
COACH ON HOT SEAT
Scott Brooks, Oklahoma City Thunder: Not that he's in danger of being fired, but anything less than a trip to the NBA Finals will be seen as disappointing by some.
BEST ARENA
Rose Garden, Portland: It's one of the best environments in the NBA. It's always packed and always loud for the Blazers.
SOUTHWEST DIVISION
TEAM TO BEAT
Dallas Mavericks: Thanks to the Lakers dealing Lamar Odom to Dallas, the Mavericks might have enough to repeat as champions.
PLAYER TO WATCH
Eric Gordon, New Orleans Hornets: Will the big player in the Chris Paul trade flourish, or will he bide his time to escape New Orleans?
ROOKIE TO WATCH
Kawhi Leonard, San Antonio Spurs: Could he force his way into major minutes? The Spurs could use his perimeter defense.
COACH ON HOT SEAT
Monty Williams, New Orleans Hornets: All he has to do is keep his team competitive minus his All-Star guard, Paul. Tough gig.
BEST ARENA
FedEx Forum, Memphis: Now that the Grizzlies are contenders, the environment is great and Beale Street is a short walk.
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