California State University, Sacramento, President Alexander Gonzalez announced a new initiative for the university during his Spring Address on Thursday, though he offered few specifics.
Instead, he called on faculty and staff to be innovative and "Redefine the Possible" the name of the initiative and said his vice presidents will conduct "possibility audits" to show "specific areas where we can work differently so we can be better."
Specific goals included a new facility for the school's science programs and better customer service for students and visitors.
"The adversity of the last few years gives us the opportunity to think boldly and creatively, to create pathways to success to redefine the possible," Gonzalez said in his address.
The university received $58 million less from the state general fund this year than it did in 2007-08. The school could lose $14 million to $16 million more if voters don't approve tax increases in November, according to Gonzalez.
The competition for students and the unreliable flow of state funding require the university to "demonstrate our value to the region we serve and to become the best university we can be, a university of choice for the students and a university of the 21st century," Gonzalez said.
The initiative comes with a new school slogan: "Do the Unexpected." It replaces "Leadership Begins Here," which Gonzalez said the school was outgrowing.
Gonzalez said Sacramento State needed a new initiative to unify the campus and help its community "focus on a larger goal." The Redefine the Possible initiative grew out of recommendations from staff, students, faculty and members of the community.
It comes a year after the conclusion of Destination 2010, a plan that included building an arena, a recreation center and new student housing. The arena never got off the ground, but the new dorm and recreation center were completed in 2009 and 2010, respectively.
The Destination 2010 initiative has resulted in a culture of collaboration and achievement and the modernization of classrooms and work spaces, Gonzalez said Thursday.
He applauded the university's faculty and staff for their work, saying it has resulted in more students "seeing Sacramento State as a campus of choice." He told The Bee that applications are on the rise and that 28,000 students are enrolled at the campus.
The Spring Address, which started with a breakfast reception, ended on a high note with free T-shirts for all in attendance.
The shirts, which sported the phrases "Redefine the Possible" and "Do the Unexpected," were not paid for out of taxpayer dollars, Gonzalez announced. The T-shirts were purchased by University Enterprises Inc., a nonprofit auxiliary of the school.