Super Bowl ads 2012

Actor Matthew Broderick recreates his iconic role in "Ferris Bueller's Day Off" as a grownup driving a Honda Cr-V in the carmaker's ad.
Victoria's Secret model Adriana Lima will be in two ads. In a Kia spot, she'll be a checkered flag waver as a man races a 2012 Kia Optima. In an ad for florist Teleflora, above, she'll prepare for a Valentine's Day date.
Soccer player David Beckham will introduce a line he designed for H&M in the Swedish clothing retailer's first Super Bowl ad.
Comedians Jerry Seinfeld and Jay Leno will appear in Acura's first Super Bowl commercial as two car collectors bidding to be the first to take home the Acura NSX sportscar.
Comedians Jerry Seinfeld and Jay Leno will appear in Acura's first Super Bowl commercial as two car collectors bidding to be the first to take home the Acura NSX sportscar.
Billionaire Donald Trump and sports stars Deion Sanders and Apolo will appear in real estate agency Century 21's first Super Bowl ad. Trump, above, talks to reporters prior to a news conference in Las Vegas, Thursday, Feb. 2, 2012.

When the New York Giants face the New England Patriots during the Super Bowl on Sunday, more than 111 million viewers will be expecting to be entertained — by the game and the ads. Not to disappoint, marketers from Honda to Dannon are using plenty of stars in this year's crop of ads. Advertisers are spending as much as $3.5 million to buy a 30-second spot. Here are some to look out for during advertising's biggest showcase.

• Go to Sports Galleries index

About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "Report Abuse" link below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "Report Abuse" link to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

• Don't flag other users' comments just because you don't agree with their point of view. Please only flag comments that violate these guidelines.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "Report Abuse" link to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them.