Kings co-owner Gavin Maloof, seen at courtside in January, is working with his brothers to contact season ticket holders as well as business owners who signed a letter seeking new Kings owners.

Maloofs reach out to keep Kings season ticket holders

Published: Thursday, Apr. 19, 2012 - 12:00 am | Page 2B
Last Modified: Thursday, Apr. 19, 2012 - 10:47 am

The Maloofs continued their outreach efforts to the community Wednesday, this time targeting the Sacramento business owners who called for new ownership of the Kings.

Spokesman Chris Clark said co-owner Gavin Maloof spent the day talking to suite holders at Power Balance Pavilion as well as the two dozen business owners who asked the NBA last week to install new ownership of the team.

Clark said "the large majority (of the calls) are going very well."

The business owners, in a letter to NBA Commissioner David Stern on April 12, said "it is time for the Maloofs to sell their ownership of the franchise."

The deal for a new arena collapsed a day later. Since then, the Maloofs have been calling season ticket holders, pledging their commitment to Sacramento and urging patrons to renew their tickets for next season. The Kings will play in Sacramento next season, but their long-term future is in question after the arena deal fell apart Friday in New York.

The team says about 88 percent of season ticket holders have renewed for next season, among the highest percentages in the league.

The Maloofs "have got a new agenda every day of who they're going to reach out to – this is not going to be the end of it," Clark said.

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