In perhaps the most touchy-feely appeal yet of the November tax campaign, Carol Kocivar, president of the California State PTA, invites viewers in an online ad to "be" Proposition 38 just like her.
"I am 38," she says. "Will you be, too?"
The campaign for Proposition 38, the initiative rivaling Gov. Jerry Brown's tax measure, was in the digital equivalent of "Mister Rogers' Neighborhood" on Thursday to announce a video contest urging Californians to record stories about how higher taxes could help their local schools.
The campaign said the contest winner will be featured in a prime-time TV ad this fall. "We're not looking for a full-length, Hollywood feature," Kocivar says. "Just a clip showing your face and sharing your authentic story, and you can even record it on your webcam or your camera phone."
The video, she says, could be "funny, serious, creative or dramatic. It could feature you, your family, your school. Just don't use any copyrighted content, and be positive."
Gov. Jerry Brown issued his first veto messages of the season Thursday. He's off to a prickly start. AB 1892, by Linda Halderman, R-Fresno, would have the state post information on construction defects. "This has already been done," Brown wrote, adding that his veto was "in keeping with the author's oft-stated mantra that government should not be wasteful or do unnecessary things."
"I thought he was such a great governor. And then I thought he was a total wacko when he was running for president."
NANCY McFADDEN, Gov. Jerry Brown's senior adviser, recalling her opinion of her future boss during the earlier stages of his political career
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