In perhaps the most touchy-feely appeal yet of the November tax campaign, Carol Kocivar, president of the California State PTA, invites viewers in an online ad to "be" Proposition 38 – just like her.
"I am 38," she says. "Will you be, too?"
The campaign for Proposition 38, the initiative rivaling Gov. Jerry Brown's tax measure, was in the digital equivalent of "Mister Rogers' Neighborhood" on Thursday to announce a video contest urging Californians to record stories about how higher taxes could help their local schools.
The campaign said the contest winner will be featured in a prime-time TV ad this fall. "We're not looking for a full-length, Hollywood feature," Kocivar says. "Just a clip showing your face and sharing your authentic story, and you can even record it on your webcam or your camera phone."
The video, she says, could be "funny, serious, creative or dramatic. It could feature you, your family, your school. Just don't use any copyrighted content, and be positive."
– David Siders
BILL WATCH
Gov. Jerry Brown issued his first veto messages of the season Thursday. He's off to a prickly start. AB 1892, by Linda Halderman, R-Fresno, would have the state post information on construction defects. "This has already been done," Brown wrote, adding that his veto was "in keeping with the author's oft-stated mantra that government should not be wasteful or do unnecessary things."
– David Siders
WORTH REPEATING
"I thought he was such a great governor. And then I thought he was a total wacko when he was running for president."
NANCY McFADDEN, Gov. Jerry Brown's senior adviser, recalling her opinion of her future boss during the earlier stages of his political career
© Copyright The Sacramento Bee. All rights reserved.
What You Should Know About Comments on Sacbee.com
Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)
Here are some rules of the road:
• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "Report Abuse" link to notify the moderators. Responding to the comment will only encourage bad behavior.
• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.
• Do not attack other users; focus your comments on issues, not individuals.
• Stay on topic. Only post comments relevant to the article at hand.
• Do not copy and paste outside material into the comment box.
• Don't repeat the same comment over and over. We heard you the first time.
• Do not use the commenting system for advertising. That's spam and it isn't allowed.
• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.
• Don't flag other users' comments just because you don't agree with their point of view. Please only flag comments that violate these guidelines.
You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "Report Abuse" link to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.
If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them.
Order Reprint
About Comments
Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "Report Abuse" link below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.