California parents say a college education for their kids is a high priority, but most have not started saving to help pay for higher education, according to survey results released today.
In the survey conducted by Hart Research Associates for ScholarShare, the state's 529 college savings plan, 84 percent of parents said it was "very important" that their children attend college.
However, 53 percent said they are "very concerned" about their ability to pay for higher education, and only 43 percent have a college savings account.
"The good news is parents realize the importance of a college degree to their kids' future and economic prosperity," said state Treasurer Bill Lockyer, who serves as chairman of the ScholarShare Investment Board. "The bad news is higher education costs continue to rise, and most parents have not been able to start making preparations to help ensure their family can afford those costs.
"A ScholarShare account can help fill that critical financial need."
ScholarShare accounts can be opened online at www.scholarshare.com.
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