The Bee's circulation declined in the past six months, according to official circulation data released Tuesday.
The Audit Bureau of Circulations said The Bee's weekday circulation fell to 192,199 in the six months ending Sept. 30. That compared with 196,667 in the March period and 199,921 a year ago.
Sunday circulation fell to 256,310, compared with 271,610 six months ago and 269,660 a year ago.
The figures include sales of electronic editions.
For the industry as a whole, weekday circulation fell 0.2 percent from March. Sunday circulation was up 0.6 percent.
The Bee's total audience which includes online readership, paid circulation and an estimate of "pass-around" readership of the print paper also declined. It was pegged at 1,110,476 in the latest period, vs. 1,148,115 six months ago and 1,148,241 a year ago.
Dan Schaub, The Bee's senior vice president for audience development, said the results are in line with ongoing media trends.
He said the Audit Bureau figures don't include specialty Bee products, such as a 3-year-old Sunday package of news, features and advertising delivered to nonsubscribers who choose to get it. Distribution of that product has risen 20,000 in the past year, he said.
"We're just reaching households in different ways," he said.