WASHINGTON Latinos helped deliver President Barack Obama's re-election Tuesday with near-historic support. In return, activists are demanding an immigration overhaul and are warning both parties, particularly Republicans, that it's time to get on board and pay closer attention to their issues.
Latinos accounted for 10 percent of those who voted Tuesday. They backed Obama with 71 percent of their vote nationally, compared with Mitt Romney's 27 percent, according to exit polls. It was the highest level of Latino support since President Bill Clinton received 72 percent of their vote in 1996.
Obama arguably won the election in part because of Latino support in the swing states of Colorado, where he carried 75 percent of Latino votes, and Nevada, where he received 70 percent.
"Latino voters confirmed unequivocally that the road to the White House goes through Hispanic neighborhoods," said Clarissa Martinez, the director of civic engagement and immigration at the National Council of La Raza, a Latino advocacy organization.
Activists such as Martinez think the election is such a game-changer for Latino issues that Republicans have no choice but to return to the negotiating table and confront the immigration problem.
Latinos are the country's fastest-growing minority bloc. Seventeen percent of eligible Latino voters live in battleground states. Nearly 900,000 eligible Latino voters turn 18 each year.
Knowing those numbers, and even before Obama was named the victor Tuesday night, Republican strategists were calling for a new approach.
"I said this in the spring. In the summer. Biggest mistake was going hard right on immigration. Paying price," John Weaver, a Republican strategist who worked on the presidential campaigns of Sen. John McCain and former Utah Gov. Jon Huntsman, tweeted about Mitt Romney.
Former Florida Gov. Jeb Bush has put the problem bluntly. He told New York Magazine last month that he expects the Democratic presidential candidate to win Texas in 2016, which hasn't happened since 1980.
Attention has turned toward rising Republican star Sen. Marco Rubio of Florida, who could serve as the catalyst to bring the sides together. The son of Cuban immigrants, Rubio said earlier this year that he was working on a compromise on the DREAM Act for young undocumented immigrants brought here illegally by their parents.
On Wednesday, he said "Republicans need to work harder than ever" on immigration issues.
There's no question that Republicans lost votes because of their hard-line stance, said Gary Segura, a Stanford University political science professor who runs Latino Decisions polling. About 60 percent of Latino voters know someone who's living in the country illegally, according to the polling.
The Latino Decisions poll also found that 31 percent of Latino voters would be more likely to vote Republican if the party "took a leadership role" on immigration.
Senate Majority Leader Harry Reid, D-Nev., pledged Wednesday to introduce an immigration package next year. He told Republicans they'd reject it at their own peril.
A coalition of Latino groups, including the United We Dream youth network, hopes to work with Reid and House Speaker John Boehner, R-Ohio, to find a solution. They already have begun strategy sessions.
Whatever is introduced, the legislation probably would need to be broken into parts to get conservatives on board, said Michael Franc, the vice president of government studies at the Heritage Foundation, a conservative Washington research center.
The conversation needs to focus more on highlighting economic growth potential, Franc said.