The long-empty Borders book store on Fair Oaks Boulevard is about to get a new tenant: The Fresh Market, an upscale grocery chain from North Carolina.
The market, whose looks, styling and organic produce are often compared with the Whole Foods chain, is expected to move into the site east of the Pavilions shopping center early next year.
Garrick Brown, research director for Cassidy Turley real estate services in San Francisco, confirmed the lease Friday.
"It will be a good fit," he said in an email. "They have a more upscale demographic and although there are two other grocery stores nearby, none (has) that upscale organic niche."
The location has been empty since July 2011 when the Borders chain went into bankruptcy, closing its five Sacramento-area bookstores.
Fresh Market opened its first California store on Roseville's Douglas Boulevard in October.
Fresh Market officials could not be reached. On its website, the chain cites new leases signed for 14 stores, including in Santa Barbara and Palo Alto.
It has 129 stores in 25 states, mostly the Southeast and Atlantic regions.
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