Revionics Inc., the Roseville-based maker of pricing software for the retail industry, said today that it has opened a new office in London.
The local company also said that it has hired retail sales industry veteran Guillermo Rotstein as vice president of sales for Europe, the Middle-East and Africa. He will be responsible for strategic sales and business development in those regions.
Rotstein's previous experience includes a stint at Oracle, where he worked for a retail business unit serving the same regions he will now oversee at Revionics.
"Revionics' merchandise optimization solutions offer unique capabilities specially suited for the European retailers, and I am looking forward to growing Revionics' customer base in the region and delivering value to their business," Rotstein said.