Revionics Inc., the Roseville-based maker of pricing software for the retail industry, has opened a new office in London.
The local company also said that it has hired retail sales industry veteran Guillermo Rotstein as vice president of sales for Europe, the Middle East and Africa.
He will be responsible for strategic sales and business development in those regions.
Rotstein's previous experience includes a stint at Oracle, where he worked for a retail business unit serving the same regions Rotstein will now oversee at Revionics.
"Revionics' merchandise optimization solutions offer unique capabilities specially suited for the European retailers," Rotstein said.