California Attorney General Kamala Harris has issued recommendations for mobile application developers and the mobile device industry to safeguard consumer privacy.
The report, entitled "Privacy on the Go," offers guidance on developing privacy practices, policies and industrywide cooperation.
Officials characterized it as a template for the industry to develop plans that will improve consumer privacy without stifling innovation.
"Californians want to know what personal information their apps collect, how it is used and with whom it is shared," Harris said.
Recommendations include use of special notifications such as icons or pop-ups to inform consumers about how personally identifiable information is being collected and shared.
Other recommendations: App developers should avoid or limit collecting personally identifiable data not needed for an app's basic functions; mobile ad networks should avoid using out-of-app ads that are delivered by modifying browser settings or placing icons on a mobile desktop.
See the full report at www.oag.ca.gov.