Super Bowl blamed for museum attendance decline

Published: Sunday, Feb. 3, 2013 - 12:00 am | Page 2B
Last Modified: Sunday, Feb. 3, 2013 - 8:35 am

Tens of thousands of visitors made their way to area museums – admission free – on Saturday for Sacramento Museum Day.

Organizers pegged the final attendance at 73,000 for the 28 museums in the region that participated.

Attendance was down 10 percent from last year, which Museum Day coordinator Delta Mello attributed to today's Super Bowl involving the San Francisco 49ers.

"Super Bowl weekend is always big. There's just too much to do," Mello said.

The best attended venue was the Crocker Art Museum, which drew 9,500 people. Mello noted that this year many visitors decided to spend more time at a few museums, rather than hop around.

"The quality of the experiences was much better," she said. "It's a great gift to the community."

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