Artist's rendering courtesy Terry Green

Jimmy's Barber Garage, once it opens this summer in midtown, will offer haircuts at prices lower than those at high-end salons but higher than at Supercuts.

Old-school barbershop with new twist planned for midtown Sacramento

Published: Tuesday, Feb. 12, 2013 - 12:00 am | Page 6B
Last Modified: Wednesday, Feb. 13, 2013 - 3:10 pm

The old-school barbershop is about to make a comeback in Sacramento – with a nouveau twist.

Local architect Terry Green is opening Jimmy's Barber Garage this summer in midtown, modeling the operation on Rudy's, Floyd's and a host of other fast-growing chains that offer moderately priced haircuts for men and women and wet shaves for men in sites with rock 'n' roll vibes and a community orientation.

"We want to make this basically a cultural, artistic hub for midtown," said Green, a principal with Williams + Paddon Architects, describing the business he's planning to open June 1 in a former auto body shop at 1017 24th St., adjacent to the Mixed Bag gift store.

Besides cutting hair, the owners plan to host art shows, music performances and open-microphone nights in the 2,400-square-foot space.

Jimmy's will be run by Green's daughter, Renee, who has worked at Floyd's shops in Los Angeles and San Diego and convinced her parents that Sacramento was a great location for the new hair-cutting businesses popping up across the country.

"She saw how successful they were and said, 'Dad, we have to do our own,' " Terry Green said.

Part of the family's motivation is to move quickly before any of the chain operations discover this market.

"Floyd's won't come in … if we beat them to it," Green said, adding: "We want to do what they do, but better."

The plan is to keep the vintage "garage-y" feel of the current site, said Dave Herrera, a Colliers International broker who helped the Greens find the location after a seven-month search.

That includes putting a mechanics' workbench in the reception area and presumably keeping the exterior ACDelco Batteries sign that was displayed by recent non-auto tenants, including the current one: Bonehead Tattoos. (Bonehead will be relocating to 21st Street.)

Green said he also will make use of the building's two large, roll-up doors, opening them during good weather to "make a connection to the street."

One exterior addition: a traditional barber pole – the tipoff that at least some of the employees are licensed to do shaves as well as cuts.

Inside will be 10 barber stations and five TVs. Walls will feature collages of rock bands and celebs.

The dominant feature may well be an "Andy Warhol-style" mural of Jim Green, Terry's late father and longtime Arden-area pharmacist.

Green says his father's dedication to customer service is the inspiration for this business.

The other clear inspirations are places like Rudy's and Floyd's.

Rudy's opened in Seattle in 1993 and now has locations in Portland, Los Angeles and New York.

Floyd's opened in Denver in 2001 and has about 40 shops in nine states.

Both position themselves as "alternative" businesses, staffed with creative people offering prices in between higher-end salons and discount "family" shops such as Supercuts.

Prices at Jimmy's will be in line with those at Floyd's and Rudy's – about $25 for a style cut for men and women with moderate-length hair, more for longer tresses. Shaves will be about $20. Prices will include a free drink – wine, beer, coffee or soda.

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