Capital group buys softball magazine

Published: Friday, Feb. 22, 2013 - 12:00 am | Page 6B
Last Modified: Monday, Feb. 25, 2013 - 8:49 am

A Sacramento group that produces the nation's largest and oldest senior softball publication has purchased Reno-based Softball West magazine, which has covered softball throughout the West for almost three decades.

The new ownership group is Softball West LLC, a joint venture between Senior Softball-USA of Sacramento and the Independent Softball Association, a Florida-based governing body for softball played in North America.

Financial details were not disclosed. SSUSA, publisher of Senior Softball News, will publish the magazine.

"We are dedicated to the highest principles of journalism, which include fairness, accuracy and access for all softball groups and associations of all ages," said Terry Hennessy, CEO of SSUSA and Softball West's publisher.

SSUSA announced that John McCasey, longtime executive director of the recently disbanded Sacramento Sports Commission, has been appointed Softball West editor.

Jack Sirard, a former business/personal finance columnist for The Bee, has been named managing editor. Hennessy also is a former Bee employee, having worked in several editorial positions.

Softball West has a circulation of 60,000 in nine Western states, including California.

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