Sacramento's message of love for the Kings is heading to Times Square.
A 30-second message about the Kings will air on the giant video board above Times Square starting today, one day before NBA team owners begin deliberating a mile away on whether the team should stay here or move to Seattle.
The video will be shown every five minutes for 72 hours; it will include testimonials from Kings fans, business leaders and others. Officials estimate it will be seen by 4.8 million people.
The total cost of the project, including buying space on the screen, is around $10,000, said Mike Testa of the Sacramento Convention & Visitors Bureau. The bureau produced the video with the Sacramento Sports Commission.
The hotel community is paying the cost, he said.
"It was frankly less than we thought," Testa said.
"We thought it was a good way to get the message out," he said.
Call The Bee's Dale Kasler, (916) 321-1066. Follow him on Twitter @dakasler.