Over and over, the Top 40 hit "Good Time" by Owl City and Carly Rae Jepsen blared through the parking lot at Rancho Cordova City Hall on Sunday afternoon. A cast of more than 200 residents waited on standby, eager for the director's cue to start lip-syncing.
They'd gathered to film a "lip dub" video of "Good Time," which will premiere July 3 as part of Rancho Cordova's 10th anniversary as a city. Lip dubs are an increasingly popular method of creating homespun music videos, which in some cases have become Internet sensations.
As video director Ross Hutchings set up yet another take, the parking lot resembled an all-American parade.
Members of the Cordova High School marching band and Cordova Jr. Lancers football team waited in full uniform for their cues to mouth the lyrics.
Assorted city officials, including Mayor Linda Budge, and other boosters waved American flags and sported "I Love Rancho Cordova" T-shirts.
Rancho Cordova, with a population of approximately 65,000, is home to the now-defunct Mather Air Force Base. It incorporated in 2003.
"As an Air Force town, this community has always had a sense of civic spirit and patriotism," said Assemblyman Ken Cooley, D-Rancho Cordova, who served twice as mayor and participated in Sunday's shoot. "We know how to have a good time in Rancho Cordova."
Lip-dub videos have been an Internet phenomenon since the late 2000s.
To make one, participants are filmed lip-syncing to a song, and then the footage is dubbed over the original tune to create a music video. YouTube is full of lip dubs from such Sacramento-area schools as Sheldon High School and James Rutter Middle School.
Some lip dubs have been seen by millions online. A lip-dub marriage proposal posted on YouTube has been viewed more than 20 million times.
Lip dubs have also been created to bring communities together. After Grand Rapids, Mich., was listed in Newsweek as one of America's dying cities, more than 5,000 residents rallied and created a lip dub of "American Pie" by Don McLean. That video has been viewed more than 5 million times on YouTube.
"We felt that a lip-dub video would be youthful," said Shelly Blanchard, executive director of the Cordova Community Council, a nonprofit group that helped organize the video shoot. "It's a lot of chaos and there's a lot of waiting, but we're having a good time."
While many lip-dub videos don't require much more to create than a cellphone camera and video software, the Rancho Cordova shoot was fairly elaborate by comparison.
According to Blanchard, the budget for Sunday's shoot was about $10,000, which was funded primarily by the Cordova Community Council with additional money from the city. That helped cover such expenses as 40 pizzas for the cast and a lift for filming overhead shots.
The Rancho Cordova lip dub will be included during a week of 10th anniversary celebrations that kicks off June 30.
Other activities include the launch of the Rancho Cordova Light Orchestra, an art show and a July 3 concert in Hagan Community Park with Starship featuring Mickey Thomas. Along with debuting the lip-dub video at that July 3 celebration, it will also be posted on YouTube and other outlets.
"We'll post it everywhere we can," said Blanchard.
But first, the shoot had to be completed.
The video starts with a scene in Mayor Budge's office and swells to a mass procession out of City Hall and into the parking lot, complete with cheerleaders and even the duck mascot from Quick Quack Car Wash. A rehearsal day was held April 28, with about four hours of filming on Sunday.
"I had a lot of fun with everybody," said Marilette Brooks, drum major for Cordova High School's marching band, right after the filming was declared a wrap. "It was a lot of hard work, but I think it will be great to watch."
Call The Bee's Chris Macias, (916) 321-1253. Follow him on Twitter @chris_macias.