Elk Grove's unfinished regional shopping center could be turned into an outlet mall.
The former Elk Grove Promenade is now being advertised as The Outlet Collection at Elk Grove by the property's owner, Howard Hughes Corp.
Hughes officials briefed Elk Grove city leaders on the plan Wednesday, Mayor Gary Davis said today. He said the conversion to an outlet mall would require approval of the City Council.
"Limited outlet competition and lack of shopping malls in the area will enable the center to serve as the primary retail destination in the nation," according to a pitch to potential tenants on the Hughes website.
The website advertises "upscale outlets for the Central Valley." Hughes officials want to open the mall by fall 2015, according to Davis.
Although an outlet mall would be a significant departure from the original plan, Davis said he's intrigued by the idea. "I'm open to the idea of a high-end outlet mall," the mayor said. "The key is the mix of tenants."
The open-air site along Highway 99 was supposed to be a traditional regional mall with tenants such as Macy's, JCPenney and Target. But the developer General Growth Properties halted construction in late 2008, about a year after breaking ground. The following spring, with the economy in a free-fall, General Growth filed for bankruptcy protection.
The Hughes company took over the property but until now it hasn't indicated what it would do with the site. In March the company released a statement saying it "continues to work through the development process."
City officials have been prodding Hughes to move forward with the project.
Officials with Hughes weren't immediately available for comment.
Call The Bees Dale Kasler, (916) 321-1066.