Time is running out for The Beat.
The Sacramento music store, which has been a fixture at 17th and J streets for nearly 20 years, has failed to find a new home and plans to become an online-only operation.
The brick-and-mortar store will close before the end of the month, and the business will move its stock to a warehouse in Rocklin.
Beat owner Rob Fauble, who received a 90-day notice to vacate in March, said his weeks-long search for a new home was sidetracked by economics.
"We tried and we tried," he said. "Closing wasn't our first choice. We don't have the funding to do what we want to do, which is open a nice, new store. It would have required closing for four to six weeks, and we just couldn't survive doing that."
The Beat placed a large ad, with a discount coupon, in Friday's Ticket section of The Sacramento Bee. The ad included a statement of the upcoming closure, which Fauble said probably will occur on June 23 or shortly thereafter.
The statement in the ad concluded with: "Thank you to all our loyal customers for enabling us to build our dream record store."
Fauble said he plans to keep customers up to date on future developments at www.thebeatsacramento.com.
Amid stiff competition and a booming online music market that pushed Tower Records and other brick-and-mortar retailers out of the local music scene, The Beat managed to hang on by selling the old and the new everything from vinyl records and old-school cassettes to CDs, DVDs and videos.
The Beat first opened at H and 56th streets, near California State University, Sacramento, in 1982.
The Beat's current midtown site, encompassing 12,800 square feet, is owned by members of the Soehren family of Sacramento. The family recently said it built the structure back in 1926.
Fauble previously noted that the Soehren family has been generous and flexible about keeping The Beat in midtown, including a rent reduction under the store's most recent lease.
Richard Soehren said Friday that "it's too bad that The Beat can't stay there, but the way business is now, it's just not enough to support the rent."
Soehren said, "I cannot make an announcement at this time" about a new tenant for the building, but he said "we've been talking to a couple of retailers that I think would be a good fit for midtown."
Fauble said his most immediate concern is what to do with fixtures inside The Beat.
And he added: "If there is anyone out there who might want to give us a home, I'm here."
Call The Bee's Mark Glover, (916) 321-1184.