Folsom Police are launching a pedestrian and driver safety campaign this summer with a series of public awareness messages, including, "It Won't Kill You to Drive Safely" and "Look Good. Then Look Again."
The program, called "It's Up to All of Us," is funded by grants from state and federal road safety agencies. It will urge pedestrians not to text or talk on cell phones while crossing streets, and will encourage drivers to slow down.
Folsom officials reported that six pedestrians were injured by cars in the city in 2011 and 11 pedestrians injured in 2012. There were no pedestrian fatalities in Folsom during those two years.
"This campaign can have a significant impact on people's lives. If even one life is saved or one tragedy is averted due to our efforts, we will have been successful," Folsom Officer Andrew Bates said in a press release.
The program message will be delivered to the public and school students via advertising, Internet, enforcement and community outreach, officials said.
The campaign includes more police enforcement at pedestrians crossings, including the use of "decoy" pedestrian to make sure drivers stop for pedestrians.