BRIAN NGUYEN/bnguyen@sacbee.com

State Fairgoers watching a video below a PETA banner at the group's booth this week include, front row from left, Mateo and Richie Ochoa, Annabelle Perez, Serena Ramirez and Laurie Ochoa. PETA volunteers sometimes don a cow suit and a sign with a similar message: "Cheese comes from unhappy cows."

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