For a fourth straight month, Sacramento-area hotels cracked the key 70 percent occupancy threshold.
The latest report by the San Francisco office of hotel industry tracker/consultant PKF Consulting USA said the average occupancy rate among area hotels was 71.2 percent in June.
That was actually down from 73.2 percent in June 2012 and 72.5 percent reported in May this year.
However, in the lodging industry, 70 percent occupancy is generally considered the point at which hotels can raise room rates and generate more revenue.
The average daily room rate in the Sacramento area in June was $96.20, up from $93.03 in June 2012. Revenue per room in June was $68.52, up slightly from $68.13 a year ago.
Call The Bee's Mark Glover, (916) 321-1184.