More and more, it is looking like the blackout of CBS stations in more than 3 million homes subscribing to Time Warner Cable could last until the start of the National Football League season on Sept. 8, analysts who are monitoring the situation said this week.
That would mean three more weeks without CBS programming for the cable subscribers. The contract dispute is approaching the two-week mark with no hint of an imminent settlement.
"I really think these guys are going to need the NFL to add a sense of urgency to this," said David Bank, a media analyst with RBC Capital Markets.
Neither side in the standoff has mentioned any progress over the last several days. Both have continued to level charges and accusations of blame for Time Warner Cable's decision to remove CBS stations in areas the cable company covers, which include subscribers in New York, Los Angeles and Dallas.
The issue centers on fees that cable companies are obligated to pay to broadcast stations for the right to retransmit them on their cable systems.