Music festival attendance growth linked to new bands

Published: Friday, Aug. 23, 2013 - 12:00 am | Page 2B
Last Modified: Friday, Aug. 23, 2013 - 6:53 am

Attendance at the Sacramento Music Festival surged this year, the event's organizer announced Thursday.

The increase in ticket sales for the 40-year-old Memorial Day weekend festival was attributed to the push to recruit nationally recognized bands that appealed to a wider demographic.

"The festival took a new approach this year and went after bands with more mainstream recognition, like Los Lobos, Kenny Wayne Shepherd and others," said Mike Testa, marketing director for the event, in a news release.

Los Lobos attracted a record 3,300 people alone. Despite appealing to a wider audience, organizers were quick to note that the festival remained true to its "roots of traditional jazz history," with that genre making up more than 50 percent of all bands.

Call The Bee's Richard Chang, (916) 321-1018. Follow him on Twitter @RichardYChang.

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