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Launch festival: Fashion designers move from TV screen to Sacramento stage

Published: Saturday, Aug. 31, 2013 - 12:00 am
Last Modified: Tuesday, Sep. 3, 2013 - 3:37 pm

Last year’s Launch fashion event showcased “Project Runway” veterans Michael Costello and Seth Aaron. This year, it’s a similar theme, different channel.

The 2013 Launch X Fashion event Friday at downtown Sacramento’s Tsakopoulos Library Galleria will offer designs by Johana Hernandez and Ronnie Escalante from NBC’s “Fashion Star.”

“I am all about showcasing emerging designers,” Launch X Fashion event producer Lisa Kennedy said.

NBC recently canceled “Star” after two seasons, but not before it increased the profiles of Season 2 contestant Hernandez, a Los Angeles designer whose Glaudi line targets “the power woman with an edge,” Kennedy said, and Season 1 finalist Escalante, a San Franciscan who Kennedy said has drawn inspiration from Zac Posen.

Posen is a “Project Runway” judge and a New York designer known for his urban-yet-feminine dresses. But Kennedy can only guess what Escalante will show Friday.

“He’s actually creating a collection specifically for Launch,” Kennedy said.

Hernandez and other designers featured in Friday’s runway show – San Francisco’s Kate Knuvelder and Los Angeles’ Adolfo Sanchez and Victoria Tik (of Frock Los Angeles) –will present pieces from existing fall collections.

Knuvelder is an accessories specialist who works with chain mail and other unusual materials.

“She has figured out a way to turn accessories into wearable art,” Kennedy said. “It’s not something you would wear every day, but something you would wear to make a statement.”

Sanchez’s pieces are “very feminine and very glamorous,” Kennedy said. “There is a lot of old-Hollywood glamor infused into Adolfo’s designs.”

Tik is known for backless dresses in sustainable fabrics.

The runway show starts at 9 p.m., but doors to the galleria open at 7:30 p.m. The designers will sell pieces before and after the event via a pop-up shop at the venue.

Kennedy encourages fashion fans to arrive well before 9 p.m. to shop, grab a drink and secure a good standing spot at the show. Seats cost extra.

Call The Bee’s Carla Meyer, (916) 321-1118. Follow her on Twitter @CarlaMeyerSB

Read more articles by Carla Meyer

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