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  • Autumn Payne / apayne@sacbee.com

    Manager Chris Berry straps down an order of redwood for a customer's fencing project before delivery from the new Roseville location of Berco Redwood.

  • Autumn Payne / apayne@sacbee.com

    Margaret Silvius takes delivery of wood and hardware to build a fence at her Roseville home from Berco Redwood’s manager, Chris Berry. She has been a Berco customer for about 20 years and waited for the new Roseville location to open last week to order supplies for her new fence. She says the prices are better than big-box stores and the quality of the wood is better.

  • Autumn Payne / apayne@sacbee.com

    Manuel Lopez works at the new Roseville location of Berco Redwood last month. The family-run drive-up lumber yard says it has lower prices than big-box stores such as Lowe's and Home Depot.

  • Autumn Payne / apayne@sacbee.com

    Doors made in-house at Berco Redwood allow for customized designs.

  • Autumn Payne / apayne@sacbee.com

    Berco Redwood workers Alberto Tovar, left, and Chris Berry unload wood for a home fencing project during a delivery in Roseville. Customers can either pick up their own wood from their drive-up service center or they can have it delivered.

  • Autumn Payne / apayne@sacbee.com

    An increasingly rare offering, hardware is available for customers to purchase in bulk at new Roseville location of Berco Redwood.

More Information

  • BERCO REDWOOD/BERRY LUMBER

    Origins: 1982

    Locations: Berco Redwood, 4560 Auburn Blvd., Sacramento, and 860 Riverside Ave., Roseville; Berry Lumber, 4607 Auburn Blvd., Sacramento

    Employees: 50

    Niche: Provider of lumber products and services, plus related accessories. Berco offers products that it designs and manufactures, plus traditional lumberyard services. Berco-manufactured products include custom garden doors, outdoor furniture, prefabricated fence panels, planter boxes and gazebos.

    Reach: The company can deliver products and services throughout Northern California and northern Nevada. The region is the company’s bread and butter, but it has also handled national and overseas orders.

    Fast fact: Berco says all the lumber it sells is purchased from certified sustainable forests.

    Lumber industry: The Folsom-based West Coast Lumber & Building Material Association says member firms, many of them family-owned, employ about 55,000 people in California with an annual payroll of more than $1.5 billion. More than $2.5 billion is paid by the lumber and building materials industry in state and local sales taxes.

    More information: (916) 483-2001, (916) 783-2001, www.bercoredwood.comv and www.berrylumber.com.

    – Mark Glover

Local, family-owned lumber operation sees post-recession growth

Published: Sunday, Sep. 8, 2013 - 12:00 am

Tim Berry will tell you: It helps to have some mighty thick bark if you’re in the lumber business.

Starting small and soldiering on through financial downturns, including a major recession, and competition from well-financed national chains such as Lowe’s and Home Depot, Berry now oversees a multistore enterprise.

A small yard that started 31 years ago evolved into Berco Redwood Inc. at 4560 Auburn Blvd. in Sacramento. In 2008, Berry Lumber Inc. opened just up the street at 4607 Auburn Blvd. Just last month, Berco Redwood opened in Roseville.

Berry says that growth was the result of the efforts of many people: multiple mentors, company managers, employees and close family members.

Berry’s 78-year-old father, Chuck, is a regular worker on Auburn Boulevard, assisting in myriad tasks. And his 34-year-old son, Chris, works out of the new Roseville yard. The Roseville operation is planning dual grand-opening events – one on Friday geared to contractors, builders and other customers, and a Saturday “Community Day” for the public.

Tim Berry, 57, is essentially president of the enterprise. Asked if he ever imagined overseeing a multistore operation, he laughs and says, “I had no idea. In the beginning, I was just trying to survive.”

In the late 1970s, Tim Berry was learning the local ropes working for a fledgling fence company out of a garage in Foothill Farms. He called it “an irreplaceable education.”

The current company was founded in 1982. Tim Berry credits his father-in-law, Jim Thompson, as a valuable provider of financial and business-savvy support, and it was Chuck Berry who spotted the original Berco Redwood site on Auburn Boulevard.

Early on, Berry said, he relied heavily on Julian Marzo – who remains his general manager – as they operated out of a trailer office and handled customer orders at all hours.

“Sometimes, we were making deliveries late at night,” Marzo recalled.

The business grew by word of mouth and contacts with contractors, builders and suppliers. To hold its own against lumberyard competitors large and small, Berco developed a line of custom-made products – fencing, railing, decks, lattices, garden doors and gazebos to name just a few. Berry said that strategy served the company well as it grew amid sometimes rocky economic times in the 1990s.

In 2008, the opportunity arose to acquire a 4-acre, drive-through lumberyard within a stone’s throw of Berco Redwood on Auburn Boulevard. Berry jumped at the chance to buy a more traditional yard serving both contractors and homeowners.

But the timing proved problematic, as housing starts plunged, and homeowners cut back on property upgrades – gut punches for the lumber products and services industry.

“It didn’t happen to us right away,” Marzo recalled. “We had some business built up and were going along OK for a while. But then, later on, it was a rough go.”

Things picked up enough in the post-recession period to prompt the opening of Berco Redwood in Roseville, in a spot once occupied by a Lumberjack outlet. Tim Berry says it combines the best of Berco Redwood and Berry Lumber in Sacramento.

Berry said he hopes Berco in Roseville will meet customer demand in prime housing areas of Roseville, Rocklin, Granite Bay and south Placer County. Berry said the time also was right to give his son Chris more responsibility in the family business.

Even when Chris Berry was attending American River College years ago, he sensed that his future would be in the family business. Like his father, he learned the lumberyard game from ground zero, often doing the most basic tasks.

“I’d been around it all my life. I was driving a forklift before I was driving a car,” he said. “I had a senior year of ‘Redwood College.’”

Berco Redwood in Roseville is a snapshot of the modern lumberyard. Stacks of cut and sheeted lumber are precisely piled five-high down long, wide rows. Trucks regularly roll in, taking on lumber to be used throughout the region. Samples of custom-made redwood products line the shop walls, including large redwood doors that swing silently on hinges. Hundreds of boxes of nails, screws and other hardware are meticulously labeled and stacked on shop aisles.

The company is reaching out to a new generation through social media and its websites, which feature photo galleries of its custom work.

Privately held, Berco/Berry does not disclose sales or revenue figures, but Marzo says the company has provided hundreds of millions of board-feet of lumber over 31 years.

More than a dozen product categories are Berco-designed and -manufactured. Redwood is a specialty, and Berco handles subcategories including cedar, Douglas fir, hardwood and pressure-treated lumber. Metal can be incorporated into its various wood designs. The company also touts shingles, landscape lighting, plywood, roofing and siding.

Peter Schaub, a New York-based marketing and branding expert, believes that the local company’s diversified approach is a plus.

“It’s no different in California. When the housing industry … and economy get a cold, lumber businesses can get pneumonia,” Schaub said. “So, if you’re offering more products than the other guy to carry you through the lean times, that’s a good plan.

“I also think you have to remember that it’s California, with large urban centers. It’s not like times went bad in the high desert. Sure, California’s real estate market and economy historically bounce up and down, but history also shows that they always rebound. The population supports housing growth. People still want to improve their properties when money is less tight. (Berco) appears to be offering a good variety of things, from smaller home improvements to big projects.”


Call The Bee’s Mark Glover, (916) 321-1184.

Read more articles by Mark Glover





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