More than 30 heavy metal and rock bands — including Shinedown, Korn and Megadeth — are headed to Sacramento’s Discovery Park this weekend for Aftershock, a festival full of rocking, moshing and guitar-shredding.
Aftershock debuted in Sacramento last year, drawing nearly 13,000 fans to the one-day event that featured popular acts such as the Deftones and Hollywood Undead.
Organizers expect 30,000 people over two days this year, for a sellout.
“We invested more in the talent and the production,” event producer Danny Wimmer said.
Wimmer, who produces similar rock fests throughout the United States, said the city reached out to him about bringing Aftershock back to Sacramento, and expanding it.
“It’s great advertising for Sacramento,” said Mike Testa, senior vice president of sales and business for the Sacramento Convention & Visitors Bureau, adding that the event draws music fans from all over the country.
According to Testa, Aftershock attendees will book about 1,500 hotel rooms in Sacramento, and the festival’s overall economic impact is estimated at around $2.6 million.
Event organizers said that, outside of stages, lights and sound equipment, they’re using local vendors to support the festival.
Sacramento-based Members in Black will run security, a local fencing company will be used to set up a barrier around a portion of the park, and local food vendors, including Bubba’s BBQ and the OMG Burger Truck, will feed festivalgoers.
Featuring three stages, the event has lined up classic metal bands such as Megadeth and Korn, as well as newer, established artists such as Avenged Sevenfold. In addition, multiplatnum-selling and Grammy-nominated Papa Roach, from Vacaville, is scheduled to play Saturday.
The Bee recently spoke by phone with Megadeth frontman Dave Mustaine, who said he looks forward to playing Sacramento, a town that clearly loves some head banging.
“I’ve had some really great concerts ... in Sacramento before. I think that California’s got a very metal imprint on it,” said Mustaine, 51, a California native.
The thrash-metal icon has recorded 14 studio albums with Megadeth and said he plans to make more.
“I think the best years are still ahead of us,” he said. “There’s still a metal scene out there.”
Also on the bill is Los Angeles-based Five Finger Death Punch, which played many of its early shows in Sacramento.
“We remember most of the faces because the guys that were there from the very beginning, that’s our original fan base,” said Hungarian-born guitarist Zoltán Báthory. “It’s kind of a homecoming for us.”
In July, the band released its album “The Wrong Side of Heaven and the Righteous Side of Hell, Volume 1,” which debuted at No. 2 on the Billboard 200. According to Báthory, the band plans to release “Volume 2” in November.
Báthory said Five Finger Death Punch has been known to pick fans out of the crowd to let them watch the performance up close from the stage — and this weekend will no exception.
“Every show is about making a connection with the fans, making that moment count, making a show that they remember,” he said.
According to event general manager Clay Busch, artists will hold autograph signings around the park, including rock band Buckcherry.
The event will also feature the winner of an online Battle of the Bands contest — Southern California’s Assuming We Survive — which will open Aftershock’s Ernie Ball stage on Sunday.
“This festival is all about the experience,” Busch said. “It’s about experiencing the lifestyle and new rock, and to see where rock music is going.”
Call The Bee’s Brittany Torrez, (916) 321-1103. Follow her on Twitter @BrittTorrez.