New personal finance website aimed at 20somethings

Published: Wednesday, Sep. 18, 2013 - 3:03 pm

No question it’s financially tough out there. And especially if you’re a young college grad or 20-something trying to get a handle on career, student loan debt and other getting-started-in-life issues.

To help, there’s a new resource aimed at GenYers: TheMintGrad.org.

Launched this week, it’s loaded with videos, news items, calculators and social media tools to let young adults – generally anyone from 18 to the early 30s – connect online to get advice on money matters.

And, of course, it embraces social media. When setting up a savings goal, for instance, MintGrad.org users are encouraged to proclaim it on Twitter or Facebook.

There also are plenty of online tools and calculators, such as how to pay down student loan debt or set up a workable budget. There are personality-based calculators, too, to estimate your longevity (based on lifestyle habits) or your money style (miser, free-spender, etc.). And to engage with users, the site has lined up a panel of bloggers, including Natalie McNeal, who blogs on “frugal-but-fabulous” living at theFrugalista.com, and Lynnette Khalfani-Cox, a personal finance author, speaker and TV commentator, who’s at AskTheMoneyCoach.com.

It’s sponsored by Northwestern Mutual, the life insurance company best known for TheMint.org, its personal finance site for parents, kids and teachers.


Call The Bee’s Claudia Buck, (916) 321-1968.

Read more articles by Claudia Buck



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