Bloggers and others paid to post political messages online will be subject to new disclosure rules under a regulation the Fair Political Practices Commission approved last week.
Campaign committees will have to report on their campaign finance statements whom they pay to post content on blogs, social media or online videos, and report the website where the content appears.
The purpose overall is to let the public know that they can go compare what the campaign is paying for to what is showing up online, FPPC attorney Heather Rowan said at the commissions meeting Thursday.
Democratic consultant Steven Maviglio worked with the FPPC on the regulations for more than a year. He told the panel hes unhappy with the final product.
Technology is going to leave this regulation behind before the next election season begins, he said.
GOP consultant Rob Stutzman was no happier.
If thats distasteful to people that a blogger is paid to opine in a certain way, this regulation is not going to stop that, he said. It just creates this ridiculous regulatory roadblock for basic communication like tweeting.
Capitol Alert Insider Edition App
Will he or wont he? Follow the fate of the hundreds of bills that the California Legislature has sent to Gov. Jerry Brown for his signature or veto. Our new Capitol Alert Insider Edition app is available for either your iPhone or iPad. You'll be prompted to pay $19.99 a month or $199 a year.