For the first time in six months, Sacramento-area hotels fell just short of the key 70 percent occupancy threshold in August.
The latest report by the San Francisco office of hotel industry tracker/consultant PKF Consulting USA said the average occupancy rate among area hotels was 69.6 percent in August.
That was down from 70.2 percent in August last year.
Through the first eight months this year, the average occupancy rate at area hotels was 69.1 percent, up from 68.4 percent in the year-ago period.
In the lodging industry, 70 percent occupancy is generally considered the point at which hotels can raise room rates and generate more revenue.
The average daily room rate in the Sacramento area in August was $95.15, up from $93.61 in August 2012. Revenue per room in August was $66.27, up slightly from $65.69 a year ago.
Call The Bees Mark Glover, (916) 321-1184.