Fresno Bee: Valley-based Foster Farms faces tough road to win back consumers

Published: Saturday, Oct. 12, 2013 - 5:04 pm

If past food-borne illness outbreaks are any indication of what Foster Farms faces in regaining its foothold in the marketplace, it won't be an easy climb, experts say.

The Livingston-based poultry processor --one of the nation's largest -- has earned a sterling reputation for its attention to food safety, quality and humane animal practices.

But this week, the 64-year-old company came under intense scrutiny from federal food safety officials and consumer groups after its raw poultry products were linked to a salmonella outbreak that made 317 people sick in 20 states, including 232 in California.

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