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Kristy Farrington, a Sacramento State student, looks at a pamphlet with information on Covered California. California’s newly established health insurance marketplace is mounting a massive effort to enroll state college students, a demographic that is key to the success of the exchanges here and across the country. The state has dedicated $1.25 million in federal fundsto reach out to students in the California State Univerisity system. Unlike the University of California, CSU does not require students to enroll in a health insurance plan. CSU had its first campus event at Fresno State on Oct. 1 and the second two weeks later at Chico State. CSU has tapped as its coordinator a former Clinton administration official. Meanwhile, a conservative organization out of Virginia has launched a national “opt-out” campaign that is attempting to persuade students not to sign up for health care via exchanges.