Krispy Kreme Doughnuts Inc. will host grand-opening ceremonies today at its new shop at 5900 Florin Road in Sacramento.
Doors open at 5:30 a.m. with prizes, giveaways and various festivities planned.
Typically, customers camp outside Krispy Kreme stores the night before a shop opening. For that reason, Krispy Kreme officials said entertainment will be provided on-site the night before the Florin Road store opening.
Prizes include dozens of free glazed doughnuts periodically within the course of one year.
Headquartered in Winston-Salem, N.C., 76-year-old Krispy Kreme has more than 700 shops worldwide. Its products are sold in about 10,000 grocery, convenience and mass merchant stores in the United States.
For more information, see krispykreme.com.
Call The Bees Mark Glover, (916) 321-1184.