Healthy Choices Blog

News and inspiration for healthy living in Northern California

Photo by CDC

An example of the CDC’s anti-smoking images

CDC shares its public health priorities

Published: Monday, Dec. 16, 2013 - 4:58 pm

The Centers for Disease Control and Prevention’s campus in Atlanta is a like a small city in itself. The complex, adjacent to Emory University, is all modern, circular architecture, gardens and landscapes, promoting a flow of thought and no doubt, new discoveries and ideas for public health campaigns.

Last week, the CDC hosted 12 Western U.S. Regional fellows and officials of the Association of Health Care Journalists – myself included – for three days of briefings and workshops identifying some of the most important public health challenges in the country: prescription drug overdoses, influenza, emergency and public health preparedness, diabetes, valley fever, obesity, heart disease and the need to reduce sodium, and antibiotic resistance.

All these topics were discussed in depth and we’ll share what we learned in a series of CDC-based blog posts in upcoming days.

But here’s one topic the CDC did not focus on during the briefings but which is primary in the mind of CDC Director Tom Frieden: tobacco control. The institution considers its “life-saving tips tobacco education campaign” one of its most important public messaging successes of 2013.

You may remember seeing the striking imagery in CDC ads such as the one shown here.

About Healthy Choices

Cynthia CraftCynthia H. Craft began her reporting and editing career in Columbus, Ohio, after graduating from Ohio State University. She worked at a Dallas, Texas, newspaper as an editor, and then at the Los Angeles Times, as an editor and Capitol Bureau correspondent. After working as editor in chief at the California Journal, Craft went to Lima, Peru, for three years as a visiting professor of journalism at Peruana Universidad de Ciencias Aplicadas. She was a fellow in 2012 at the National Library for Medicine in Washington, D.C. at the National Institute for Health. She's currently The Sacramento Bee's senior writer on health, a position made possible by a grant from The California Endowment.

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On Twitter: @cynthiahcraft.

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Note: The Healthy Choices blog switched blog platforms in August 2013. All posts after the switch are found here. Older posts are available using the list below.

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