Sacramento news radio station KFBK is moving to a 93.1 on the FM dial beginning Dec. 26, a press release from the parent company states.
KFBK currently broadcasts it news, traffic and weather programming on 92.5 FM and 1530 AM. The release indicates it will continue to broadcast on 1530 AM. The move displaces KHLX, which is also owned by Clear Channel Media and has been broadcasting a “classic hits” format. The release does not say what happens with the 92.5 FM frequency.
Clear Channel operates 840 radio stations in 150 markets. Locally it owns NewsRadio KFBK, Talk 650 KSTE, V101 KHYL and 93.7 Jack-FM KQJK.
The move puts an end to what had been a one-on-one ratings battle between KHLX and 101.5 K-HITS for Sacramento’s classic hits listeners, said the K-HITS owners in a release.
“When KHLX launched four and a half years ago as a clone of 101.5 K-HITS, featuring out-of-town pre-recorded DJs, we knew we would prevail,” says K-HITS program director Rico Garcia. “KHLX has finally admitted that it’s time to give up the fight, and will do so on Thursday.”
K-HITS is owned by the Northern California-based Results Radio LLC.
Industry trade speculation suggests Clear Channel will reintroduce 92.5 as a country station.
Call The Bee’s Ed Fletcher, (916) 321-1269. Follow him on Twitter @NewsFletch.