'Duck Dynasty' flap is lesson in marketing

Published: Tuesday, Dec. 31, 2013 - 10:10 am

Re "GOP conservatives back 'Duck Dynasty' star" (Page A1, Dec. 20): We've just witnessed the greatest marketing coup since the so-called demise of Coca-Cola. Pandering politicians have elevated this television reality show to the front page, and one letter writer indicates that he was offended every time he watched the show. Kudos and thanks to A&E for the marketing lesson.

-- Bob Bruns, Carmichael

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