Occupancy rate at Sacramento-area hotels dipped in November

Published: Tuesday, Jan. 14, 2014 - 10:15 am

Occupancy at Sacramento-area hotels dipped below the key 70 percent threshold in November, according to the latest monthly report by the San Francisco office of hotel industry tracker/consultant PKF Consulting USA.

PKF said the average occupancy rate among area hotels in November was 64.8 percent, down from 71.7 percent in October. It was only the second time in the last nine months that the rate failed to top 70 percent, generally considered the point at which hotels can raise room rates and generate more revenue.

Historically, however, November occupancy typically falls off from peak periods. Sacramento-area hotel occupancy in November 2012 was 60.9 percent.

Through the first 11 months of 2013, the average occupancy rate at area hotels was 69.3 percent, up from 67.7 percent in the same period of 2012.

The average daily room rate in the Sacramento area in November was $97.31, up from $93.49 in November 2012. Average revenue per room in November was $63.02, up from $56.95 the previous year.

Call The Bee’s Mark Glover, (916) 321-1184.

Read more articles by Mark Glover

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