Lezlie Sterling / Sacramento Bee

A cupcake from Icing on the Cupcake in Rocklin. The company announced closing of all its stores.

As promised, Rocklin-based Icing on the Cupcake closes all stores

Published: Tuesday, Jan. 21, 2014 - 10:25 am
Last Modified: Friday, Apr. 11, 2014 - 11:37 am

Icing on the Cupcake, the Rocklin-based dessert bakery chain that saw rapid growth during the gourmet cupcakes craze, officially closed doors Sunday amid financial struggles and a declining market.

A Facebook posting on Sunday’s last day of business said: “Thanks for the good times!”

The company, which announced earlier this month that Jan. 19 would be its last day, filed for Chapter 11 bankruptcy protection on Dec. 20 in U.S. Bankruptcy Court for the Eastern District of California, listing estimated assets of $100,001 to $500,000 and estimated liabilities of $500,001 to $1 million. The bankruptcy filing estimated 50 to 99 creditors.

The chain operated four stores – at 1121 Alhambra Blvd. in Sacramento, 6839 Lonetree Blvd. in Rocklin, 2779 East Bidwell St. in Folsom and 5867 Sunrise Blvd. in Citrus Heights.

Icing on the Cupcake is the brainchild of Christee Owens, her mother, Shirley Nagasawa, and family friend Chuck Meridith. Under their co-ownership, the business capitalized on a gourmet cupcake trend that grew steadily through mid-2011. Back then, Icing on the Cupcake was baking 150,000 cupcakes monthly to satisfy demand.

In March last year, the chain was contemplating more stores and implementing a concept shift beyond specialty cupcakes to all types of personal gourmet desserts, including specialized icings, cheesecakes, cookies and individual-size pies. However, growth plans were being made amid business analysts’ predictions that the gourmet cupcake boom was fading, a byproduct of market saturation and consumers’ growing reluctance to pay up to $5 for a single cupcake.

Call The Bee’s Mark Glover, (916) 321-1184.

Read more articles by Mark Glover

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