Though many football fans in Northern California would prefer that another team was representing the NFC in Super Bowl XLVIII, they still have plenty of reason to follow the game that kicks off at 3:30 p.m. Sunday.
The matchup between the NFC champion Seattle Seahawks and AFC winner Denver Broncos at MetLife Stadium in East Rutherford, N.J., presents storylines - and reasons to root - galore: Support the NFC on principle? Hate the Seahawks on principle? Want Peyton Manning to secure his claim as greatest QB ever? Enjoy modern passing madness over traditional grind-it-out offense paired with smash-mouth defense?
There's that and plenty more. And if the question is how you will follow the game, here are best options.
The game will be televised by the FOX network, locally by FOX40 in Sacramento. The game broadcast begins at 3 p.m.
Joe Buck will provide play-by-play, and Hall of Fame quarterback Troy Aikman will do color analysis.
Two national pregame shows are scheduled: ESPN's "Sunday NFL Countdown," running from 7 to 11 a.m.; and "Super Bowl XLVIII Pregame Show" beginning at 11 a.m. on FOX40.
Click here for complete interactive television listings.
The game will be broadcast on radio locally by ESPN AM 1320 and on San Francisco station KNBR AM 680. The game will be broadcast on Spanish station ESPN Deportes, AM 860 in San Francisco.
Kevin Harlan will do play-by-play and Boomer Esiason color analysis. James Lofton and Mark Malone will report from the sidelines.
Online coverage at sacbee.com will be provided through a live blog, with feeds from reporters and other sources that regularly cover the Seahawks and Broncos, as well as other top reporters from around the U.S. That list includes Sam Farmer from the Los Angeles Times, Judy Battista from NFL Net and Bob Glauber from Newsday, among others.
Matt Barrows, who covers the 49ers for The Bee, will provide comment and insights on the live blog throughout the afternoon.
Updates and highlights also will be available by going to The Sports Network, a sacbee.com partner.