SEIU-United Healthcare Workers West on Monday launched radio ads in support of two initiatives it’s working to get on the statewide ballot.
The ads are airing on various Sacramento radio stations and on Pandora Internet Radio. The union representing hospital and health care workers said the $66,000 weekly buy of ads calls attention to high hospital costs and executive salaries that it says are pricing health care out of reach for many Californians.
“Getting the signatures we need to place these initiatives on the ballot is a foregone conclusion, so we want to get out early and make voters aware of how bad the problem really is. We want them to know that something can be done about high health care costs that push more than 60,000 Californians a year into bankruptcy,” said Sean Clegg with SCN Strategies in San Francisco, the campaign’s media consultant and strategist.
The two ballot initiatives sponsored by SEIU-United Healthcare Workers West are: the Fair Healthcare Pricing Act of 2014, prohibiting hospitals from charging more than 25 percent above the actual cost of providing patient care, and the Charitable Hospital Executive Compensation Act of 2014, prohibiting nonprofit hospital executives in California from receiving more than $450,000 in annual compensation.
The ads can be heard at www.healthcarecosts2much.org/media.php.
Call The Bee’s Mark Glover, (916) 321-1184.