The Sacramento Music Festival has announced its slate of headliners for its 2014 festival. The four- day festival opens on May 23 and runs through May 27. It has booked Trombone Shorty & Orleans Ave as its headliner on opening day. Singer-songwriter Matt Kearney headlines May 24, and the following day’s headliner yet to be announced.
The festival is the most recent incarnation of the former Sacramento Dixieland Jazz Jubilee, which has been redefining its focus away from jazz to more popular music in order to gain a wider audience.
The change in programming has proved controversial. Many Sacramentans and jazz aficionados have contended that the festival forsook a nationally known trademark offering traditional jazz. However, the festival has kept many traditional and other jazz offerings, which account for almost half of the acts it presents.
Last year the festival said that it may have found its footing with the new musical focus. Long-time rockers Los Lobos were booked as the main headliner last year, with that concert drawing 3,000, Sacramento Music Festival official said.
Festival officials also told The Bee last year that increases in attendance and sales helped the four-day event raise $867,412 in revenue and avoid a deficit. While the festival took in less money than in 2012 –and far less than the $2.7 million it raised in 2002 –operating in the black last year marks a turnaround.
Call The Bee’s Edward Ortiz, (916) 321-1071. Follow him on Twitter @edwardortiz.