Thunder Valley sets marketing deal with MGM’s Las Vegas casinos

Published: Tuesday, Mar. 18, 2014 - 9:57 am

Thunder Valley Casino announced a cross-marketing alliance Tuesday with MGM Resorts International, giving rewards-card members benefits at famous MGM casinos in Las Vegas and elsewhere.

The partnership translates into “reciprocal benefits” for each company’s loyalty programs. Thunder Valley rewards-card members will be offered deals from MGM properties such as the Bellagio, Mandalay Bay, New York-New York and MGM Grand, along with casinos in other cities.

In turn, members of MGM’s rewards plan, known as M life, will get offers from Thunder Valley, the giant tribal-owned casino near Lincoln.

Las Vegas casino companies for years have entered into management agreements to oversee operations of Indian casinos; Thunder Valley was run by Station Casinos Inc. in its early years, before the tribe took over management.

Doug Elmets, a spokesman for Thunder Valley, said the MGM deal appears to be a unique example of an Indian casino operating as an equal partner with a Vegas company.

“We’re going to be doing cooperative marketing,” he said. “We’re going to be appealing to their customer base; they’re going to be appealing to our customer base.”

“Thunder Valley is thrilled to be partnering with world-renowned MGM Resorts International and their prestigious Las Vegas properties to offer our Thunder Rewards members a new gaming experience that is uniquely Vegas,” said Dawn Clayton, general manager at Thunder Valley, in a prepared statement.

Call The Bee’s Dale Kasler, (916) 321-1066. Follow him on Twitter @dakasler.

Read more articles by Dale Kasler

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