Thunder Valley Casino announced a cross-marketing alliance Tuesday with MGM Resorts International, giving rewards-card members benefits at famous MGM casinos in Las Vegas and elsewhere.
The partnership translates into reciprocal benefits for each companys loyalty programs. Thunder Valley rewards-card members will be offered deals from MGM properties such as the Bellagio, Mandalay Bay, New York-New York and MGM Grand, along with casinos in other cities.
In turn, members of MGMs rewards plan, known as M life, will get offers from Thunder Valley, the giant tribal-owned casino near Lincoln.
Las Vegas casino companies for years have entered into management agreements to oversee operations of Indian casinos; Thunder Valley was run by Station Casinos Inc. in its early years, before the tribe took over management.
Doug Elmets, a spokesman for Thunder Valley, said the MGM deal appears to be a unique example of an Indian casino operating as an equal partner with a Vegas company.
Were going to be doing cooperative marketing, he said. Were going to be appealing to their customer base; theyre going to be appealing to our customer base.
Thunder Valley is thrilled to be partnering with world-renowned MGM Resorts International and their prestigious Las Vegas properties to offer our Thunder Rewards members a new gaming experience that is uniquely Vegas, said Dawn Clayton, general manager at Thunder Valley, in a prepared statement.
Call The Bees Dale Kasler, (916) 321-1066. Follow him on Twitter @dakasler.