The locally based John L. Sullivan Automotive Group on Thursday will host grand-opening ceremonies for its new Toyota dealership in Livermore.
Livermore Toyota had a soft opening late last year. Thursdays festivities will include various Toyota officials.
The dealership at 6200 Northfront Road employs about 110, according to David Rodgers, senior vice president and general manager of the Sullivan group, which includes John L. Sullivan Chevrolet and Roseville Toyota in the Roseville Automall.
The new store is hoping to draw customers from a densely populated region that includes Oakland, San Jose, Hayward, Tracy and Fremont.
The Bay Area dealership site dates back to 2006, when Sacramento-area auto dealer John L. Sullivan was awarded a new Toyota franchise in the Alameda County community, beating out a large field of dealers in a nationwide competition overseen by Toyota Motor Corp.
Call The Bees Mark Glover, (916) 321-1184.