Sacramento-centric video generates local love

Published: Wednesday, Apr. 2, 2014 - 11:00 pm
Last Modified: Tuesday, Sep. 16, 2014 - 5:18 pm

A time lapse video starring Sacramento’s color-soaked sunsets and sweeping landscapes is approaching viral and is inspiring a local lovefest.

The three-minute video boasting brilliantly sharp details was posted to the video sharing site Vimeo on Monday. A thousand people viewed it the first day. Tuesday, an additional 30,000 people watched it, and by midday Wednesday, the number was at 55,000, said the video’s creator, Justin Majeczky, an independent videographer who moved to Woodland two years ago. While it may never reach an Ellen DeGeneres Oscar selfie level of going viral, it’s certainly buzzing locally.

“I thought it would do pretty well, but it just blew up,” said Majeczky, who moved to the area two years ago from Lake Tahoe after his wife enrolled in veterinarian school at UC Davis.

The shoot, which takes traditional time lapse to the next level by moving the camera, took 18 months. Majecsky said much of the time was waiting for the right light or a little cloud cover to give the frame movement.

Whereas most time lapse photography shows the passage of time from a fixed location, Majeczky moves the camera using specialized gear. That motion – with one passage traveling from Old Sacramento through the tunnel to Downtown Plaza – feels like video, but is actually a series of still images shot on his Cannon D5 Mark III, just like traditional time lapse. In some sequences, hours pass quickly. In others, the time lapse covers just minutes.

“Each frame is a high resolution photo,” Majeczky said. “I can take any frame out and blow it up the size of a wall.”

Majeczky hopes to make money from the video by selling the rights to the footage and helping drum up business for contracted jobs.

The folks at the Sacramento Convention and Visitors Bureau quickly swooned over the project. And like scores of individuals, they shared it through their “Visit California” Facebook page. That post has been further shared 68 times.

“It makes Sacramento look really cool and interesting. It’s everything you want in a video,” said Sonya Bradley, chief marketing officer for the bureau. “It just gets you excited about what is going on here.”

She said the video will help the bureau sell Sacramento.

“Visual always trumps what you can say about a place,” Bradley said.

Sacramento gym owner Amber Brown Leonti shared the video and her love of the city on Facebook.

“Dear Sacramento – I don't think I tell you enough, but I think you are pretty fantastic. Thanks for your running trails, warm summer nights, countless parks, lovely river, bike friendliness, farmers markets and some of the most genuine folks I have had the pleasure of meeting. Thanks! – Amber.”

Call The Bee’s Ed Fletcher, (916) 321-1269. Follow him on Twitter @NewsFletch.

Read more articles by Ed Fletcher

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