Re "Secret scores have consumers pegged--fairly or not" (Business, April 15): One line caught my eye: the worst thing that can happen is the consumer receives an offer they are not interested in. I am 89 years old and have received several offers for prepaid funeral services. Have these sales people looked at my stored DNA and determined I will need such service soon? It is worrisome and interferes with my plans for summers vacation.
-- Robert Bridges, Sacramento