Manny Crisostomo / Bee file

Artist Douglas Adam Bradley works on a wood sculpture during the Arts Day of Giving last April. A bigger online fundraising marathon is Tuesday.

Editorial: Don’t miss out on a big chance to be charitable

Published: Monday, May. 5, 2014 - 12:00 am

Charity begins at home, or at least it should. Those of us in the Sacramento region have a precious opportunity to show that Tuesday – the first Big Day of Giving.

Starting at midnight and going until 11:59 p.m. Tuesday, you can donate online at givelocalnow.org to any of nearly 400 nonprofit groups in Sacramento, El Dorado, Placer and Yolo counties.

The goal is ambitious – $1 million from 5,000 donors, at least 30 percent of them new. Organizers hope the event will mark a “coming of age” for charitable giving in the region, which lags the rest of the country.

The windfall would be on top of $246,000 in matching donations from the Sacramento Region Community Foundation and major sponsors, plus $62,500 for prizes and discounts for donors.

Organizers hope to surpass the success of the Arts Day of Giving last April, when more than $500,000 was raised for 78 groups. Nearly 3,500 contributed, and 60 percent of the donations were between $25 and $50.

Besides raising cash, the event is also designed to help nonprofits build their base of support and improve their marketing and social media skills as they recover from the recession and wean themselves from government support.

The 394 groups that signed up and passed a financial review is the second highest among the nearly 150 similar fundraising events around the country on Tuesday, officials said. The nonprofits are involved in every issue and cause you can imagine – arts, aging, animal welfare, environmental issues, hunger, youth services and many more.

The slogan sums it up nicely: “24 hours to give where your heart is.” Come Tuesday, we’ll know how big a heart the Sacramento region has.

Read more articles by the Editorial Board



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