Roseville-based Jimboy’s Tacos is marking its 60th anniversary Wednesday with special offers and a gathering in Folsom of the late founder’s family members.
Karen Knudson-Freeman, president and CEO of Jimboy’s Tacos and daughter of founder Jim Knudson, is among family members scheduled to gather from 8 to 10 a.m. at the Jimboy’s outlet at 708 E. Bidwell St. Various activities are scheduled throughout the day.
At the Folsom restaurant and other participating restaurants throughout the chain, customers purchasing a ground beef or bean taco on Wednesday can buy a second one for 60 cents.
The company’s history dates back to 1954, when Jim and Margaret Knudson converted a 16-foot trailer into a mobile kitchen, eventually hauling it to Kings Beach on Lake Tahoe’s north shore. Today, Jimboy’s has about 40 franchised restaurants in California and Nevada.
Jim Knudson was the original “Jimboy,” a nickname given to him by a longtime customer. He died in 2011 at the age of 95. His widow, Margaret Knudson, known as “Mrs. Jimboy,” also is scheduled to attend the Wednesday morning festivities in Folsom.
For more details, see www.jimboystacos.com.
Call The Bee’s Mark Glover, (916) 321-1184