Appetizers Food & Dining blog logo

American Licorice

Red Vines twists get a new (blue) look with new packaging and logo to celebrate the 100th birthday of candy maker American Licorice Company. The popular candy is made in Union City.

Maker of Red Vines celebrates centennial with new look, new candy

Published: Wednesday, May. 21, 2014 - 1:00 pm

In honor of its company’s centennial, Red Vines has a new look. That beloved red licorice candy rolls out new packaging this month.

“We believe in the timeless quality of Red Vines twists,” said brand manager Stephanie Louie. “The new look is our way of adding even more life to this classic confection and reminding candy lovers to celebrate life’s sweet moments.”

For Summer of 2014, Red Vines’ patriotic red, white and blue packaging looks bolder and brighter — especially more blue — and the new brand logo takes on a nostalgic twist befitting its legacy.

Red Vines is the best selling-brand of American Licorice Company, founded in 1914 in Chicago with its basic black namesake candy. Since 1925, American Licorice has been part of the Bay Area. The familiar Red Vines — which debuted in the early 1950s as Raspberry Vines — are still made in Union City.

Also new this summer is another American Licorice product: Fruit Vines Bites. Offered in strawberry and cherry, these licorice-like soft and chewy candies reflect several recent consumer trends: They’re low fat, preservative free and bite size. They’re offered in 2-ounce, 5-ounce and 10-ounce bags (the largest is resealable). Suggested retail price: $3.99 for the 10-ounce bag.

According to the company, consumers want “on-the-go snacking” but also want portion control; Fruit Vines Bites — which contain about 100 calories per seven pieces — fit both categories.

Like the traditional Red Vines, Fruit Vines Bites offer a taste of nostalgia; it’s a familiar candy category for generations. But the new Fruit Vines Bites are a little sweeter, chewier and very berry (or cherry). They’re a good size for kids — and grown-up snacks, too. And they’re California made.

Look for both Red Vines and Fruit Vines Bites at Walgreens, Rite Aid, Target and major supermarkets.

Call The Bee’s Debbie Arrington, (916) 321-1075. Follow her on Twitter @debarrington.

Read more articles by Debbie Arrington

About Appetizers

Chris Macias has served as The Sacramento Bee's Food & Wine writer since 2008. His writing adventures have ranged from the kitchen at French Laundry to helping pick 10 tons of zinfandel grapes with migrant farm workers in Lodi. Chris also judges regularly at food, wine and cocktail competitions around Northern California. His profile of a former gangbanger-turned-pastry-chef was included in Da Capo's "Best Food Writing 2012."

Read his Wine Buzz columns here
(916) 321-1253
Twitter: @chris_macias

Allen Pierleoni writes about casual lunchtime restaurants in The Sacramento Bee's weekly "Counter Culture" column. He covers a broad range of topics, including food, travel, books and authors. In addition to writing the weekly column "Between the Lines," he oversees the Sacramento Bee Book Club, in which well-known authors give free presentations to the public.

Read his Counter Culture reviews here
(916) 321-1128
Twitter: @apierleonisacbe

Blair Anthony Robertson is The Sacramento Bee's food critic.

Read his restaurant reviews here
(916) 321-1099
Twitter: @Blarob

Appetizers Archives

Note: The Appetizers blog switched blog platforms in August 2013. All posts after the switch are found here. Older posts are available using the list below.

Sacramento Bee Job listing powered by
Quick Job Search
Sacramento Bee Jobs »
Used Cars
Dealer and private-party ads


Price Range:
Search within:
miles of ZIP

Advanced Search | 1982 & Older