KCRA leads rivals in most TV news time slots

Published: Tuesday, May. 27, 2014 - 10:48 pm

Sacramento’s Channel 3 (KCRA) again topped its TV news rivals in most time slots in May, according to the latest ratings released by Nielsen Co.

Nielsen ranked KCRA ahead of its competitors in slots that included 4:30 a.m., 5 a.m., 6 a.m., noon, 5 p.m. and 6 p.m. weekdays, and 11 p.m. Monday through Sunday.

The station’s reach into 62,465 households at 6 a.m. on weekdays was more than twice that of second-place Channel 31 (KMAX). KCRA’s 5 p.m. weekday slot reached 102,702 households in the region.

Channel 13 (KOVR) topped the 10 p.m. Monday-Sunday slot, reaching 69,742 households in the ratings period.

KOVR’s household audience at 10 p.m. Monday-Sunday was more than KCRA’s reach of 54,026 in the 11 p.m. Monday-Sunday slot.

Call The Bee’s Mark Glover, (916) 321-1184.

Read more articles by Mark Glover

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